Template: Facebook Social Media Management Checklist
This checklists contains frequent social media management tasks for running your Facebook page.
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Publish a new post relevant to your audience. This can either be news about your company/product, or some news you heard about elsewhere which is relevant to your audience.
For example you can tell your Facebook fans something about the background of your company or give them a look behind the scenes. Or you can ask them for feedback to stimulate engagement.
Go through all new comments to your posts and new posts by others on your Facebook wall. Comment where possible.
If there are questions and you do not have the answer at hand, still reply immediately ("Thanks for asking - we don't have the answer at hand, but we'll check it out and update you as soon as possible"). Speed counts on Facebook, you don't want to give the impression of being inactive even if you are working rapidly behind the scenes.