Template: Google+ Social Media Management Checklist
This checklists contains frequent social media management tasks for running your Google+ page.
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Publish a new post relevant to your audience. This can either be news about your company/product, or some news you heard about elsewhere which is relevant to your audience.
For example you can tell your Google+ followers something about the background of your endeavor or give them a look behind the scenes. Or you can ask them for feedback to stimulate engagement.
Go through all new comments to your posts on Google+ and reply if possible.
Even if you do not have a complete answer right away, still make sure to post a response immediately ("Thanks for your question - we do not have a complete answer at hand right now, but we will look into it and post more as soon as possible"). On social media like Google+, it is important to be quick. Your users are expecting rapid responses, so make sure not to appear inactive even if you are working in the background.